If you’re a local jeweler make sure they live in your area, they will tell their local friends and family. Also try to answer these questions with your C-level execs or discuss these questions with your client, if you’re a social media manager, to make sure everyone is on the same page. Become a SMW News contributor and reach 300k readers each month. Once you have done this, target local publications or niche publications. Here are some questions you NEED to answer and they will help you carve out a nice little space in the industry. Facebook: Let’s look at the most popular social media platform out there. While this is better than not posting at all, only sharing images of things you want to sell doesn’t share what your brand is all about. We specialize in helping jewelry stores create an effective profit-making program by curating a combination of key digital tools and websites, along with innovative apps that directly engage customers and build business. They are more than likely on some sort of social media channel. I see a lot of brands trying to encompass everyone and everything instead of focusing on their niche. You can also use Feedly with Sprout Social to either schedule posts for a later date or go into Sprout’s queue and be automatically scheduled and posted at optimal times. “Abandoned Page”- Your last post is from over 6 months ago or you post once every 2 months. Yes. When you feel strongly about a post don’t be afraid to spend a small amount of money to promote your content. Note: This is different from running ads on social media which are more complex and targeted. It’s hard to stay on top of all the news, but this year make it a point to discuss more current events on your page. This is where good content (information and experiences that are directed towards an end-user or audience) comes in. How do you market your business on social media during Covid-19? Using social media platforms and adopting a social media marketing strategy are two very different things. Once you have your Feedly set up you can share the articles directly to your social media pages. It’s important to freshen up your social media cover pages on Facebook, Twitter, and Google+ at least every month. Be sure to save them, so you’re not stuck trying to remember what you saw. Marketing Would you do it? Do you ever see photos and posts that inspire you, giving you ideas for future social media posts? It’s important to keep their loyalty and encourage their  brand evangelism. The answer to this is also yes, but with caution. Be creative and mix things up. The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. Consumer Notice: My blog posts/website may contain affiliate links. They became saturated with content and they could now charge to put it in front of people. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. Use it Free Explore Templates KOTA KINABALU: Online platforms and social media have become the go-to to sustain businesses during the Covid-19 pandemic. All of these social media sites track the data to tell you which posts are the most popular, most-clicked, and most successful in getting you more followers and traffic to your website. Work with the right image sizes and resize your designs for free. Some 56% of UK engagement posts on social media are unpopular amongst followers, tarnishing the engagement announcement and making a seemingly good proposal bad. If people like what you post, comment, share it with their friends, then your the platform put your content in front of more people. Two questions often come up when comparing organic and paid content. Jewellery maker Andrea Maturin fully … That's how I feed my family. Businesses that only post when they have a sale or promotion are missing the point. I hope you will use a few of these tips to boost engagement, gain new followers, and ultimately, increase sales. If you have a post that you feel is good and people will like, then spend $2-3 dollars a day for a week getting it in front of people. To learn more about marketing and how GemFind has helped jewelry stores bring more traffic to their stores please contact us. Marketing strategies, Copyright © 2021 Tags: Social Marketing, Social Media, GemFind, social media marketing, Marketing strategies, Organic traffic Related Posts A Guide To Social Media Advertising For Jewelry Stores May 19, 2020 11:50:00 AM Does it look like a store catalog? However, this can be q… Social media is an incredibly important connection tool. A little inspiration goes a long way when it comes to brainstorming social media contest ideas. Post content that is going to humanize your brand and show people what you’re all about. Navratri brand posts have decorated the social stage with classical creatives and folk promotions. Or Access Exclusive Templates & Video Tutorials To Create Messages Your Audience & Algorithms Will Love. Interested in sharing your ideas and insights with the world? Enroll in CoSchedule Academy’s Social Media Engagement course to unlock exclusive video tutorials, templates, and proven post ideas that will help you stop the scrollers & get more engagement on social media.. Get access to all 11 video lessons & 8 premium resources for only $19 … 442k Followers, 224 Following, 6,246 Posts - See Instagram photos and videos from MY-JEWELLERY.COM (@myjewellery) The answer is yes. Take a few minutes a week to post a quick message, video, or photo. Facebook has been the top social media site in terms of referrals to my clients’ websites, so investing in Facebook ads is a sure way to expand your reach in 2015. “Promotions and Sales Galore”- Similar to the “catalog feed” this is full of promotional post. Sharing parts of your business should be fun. Instead of depending on product or ad shots, mix it up by taking photos of your jewelry on a real person. “Catalog Feed”- Scroll through your feed. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. You can hire an actor to do the videos and either tape the video in a camcorder, phone, or laptop and use iMovie to edit them yourself. Organic traffic. That means on all marketing materials. Make sure you are coming from a good place when posting. But businesses can also use Sponsored Stories to promote offers, get Likes on individual posts, and promote Facebook check-ins when people visit their locations. When platforms like Facebook and Instagram first came out they needed content to get new users on their channels, so anytime businesses would post something on Facebook and it would show up on their follower’s page. Look to her social-media account for a further dose of surrealism. Identify ten of your most engaged fans and followers and make them your brand ambassadors. We all have super fans who comment and like most of our posts. Want to make people excited in under 10 seconds? There are also companies that can do all of this for you. Make sure to title your videos and add descriptions that will make your video easy to find. MILLISSA MATHAI. Contests will boost your engagement and also win you additional followers. People will share it if it’s good and you’ll get free exposure. 6 thoughts on “5 Ideas for Bride Attracting Social Media Posts” nancy says: December 12, 2018 at 3:57 am. To stand out from most posts today, you’ll have to go one step further. 2. Host a giveaway! Photo after photo of your products. This means going through the company website and social media pages. Show off custom designs and luxury jewelry to prospective customers worldwide with Instagram marketing for jewelers implemented by our professional staff. Now that you have a better idea of what your brand stands for, make sure that all you social media postings stay true to your brand. View this post on Instagram. But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services. Visitor Posts. Make sure you add your social media links to everything that lists your website. Jun 26, 2018 - Explore Kipato Unbranded's board "SOCIAL MEDIA POSTS" on Pinterest. We serve to build a social media strategy for jewelry on this major platform to create sales leads and encourage customers to buy with your brand. Well, you can easily achieve this with FB ads. Your store is more than sales, discounts, and products. They let customers see your jewels in the flesh and allow them to imagine the piece on themselves. The key is to choose your target well. If you don’t have graphic skills you can find a designer on odesk.com, elance.com and many other freelance sites. An engagement ring brand might want to give away a diamond band, or a jewelry store might want to give away a gift certificate. Whether you're a business trying to reach out to your target audience or just an individual trying to keep in touch with old acquaintances, having a compelling and attractive social media page helps you entertain your followers and keep them listening. Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? I’m always surprised when brands fail to display their social media pages on their email signatures, business cards, and magazine ads. Take a couple of minutes to shoot a video, photo, or write something about it, and share it with your followers. Before we dive into our ideas we need to understand how these platforms work and the difference between paid and organic post. This shift has caused a lot of business to completely abandon posting organic content on social media. Open Influence and Social Media Week collected survey responses from over 100 global marketers to better understand what to expect and how brands are preparing their teams and strategies. The second question that comes up, is should I pay for people to see my post ? social media marketing, The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. I like to use Feedly, a reader that pulls in the latest articles from my favorite news sites and blogs. What type of posts have worked the best last year? See more ideas about media post, jewelery, jewelry inspiration. Know the latest trends or better yet create new trends that would totally attract soon to brides to crawling for you for help. Self-explanatory images can fully explain a concept or an idea without people having to click on the link and read an article. In addition to using social media for your jewelry brand, you most likely browse Instagram and Facebook for fun or to spy on your competitors. 3. Jewellery Plus. Make sure your videos are interesting and try to make them informative rather than pushing your product. Just be sure to always be there when they need you. While every social media platform is different, most of them follow this same way of operating. Sponsor Check-Ins at Your Store. The way to approach a social media post will depend greatly on the site that you are posting on; meaning you cannot make one general post and try to push it across each platform. Use a library with 1000s of templates & millions of royalty-free images. Cover pages will help define your brand’s aesthetic and also showcase your latest designs and stock. You’ll come across experiences throughout your day that capture what your brand is about. 3 Types of Social Media Accounts That Need A Change. Here’s what is working well for us: Self-explanatory images. Social Marketing, That means if you buy something from them I may get paid an affiliate commission. You can inject a lot of personality into what you post, put your brand in front of new people, and have fun at the same time. Choose something small but still exciting to give away. This year create a customer album and fill it with photos of customers who post pictures of themselves in your jewelry on your wall. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. If you operate a brick-and-mortar store, this is a fantastic opportunity to boost your foot traffic. Posting on your favorite social media platform is a great way to share your brand with potential customers. Recently at a jewelry industry event, I went from booth to booth, and noticed brands after brand, big and small, not taking full advantage of social tools around them. Last but not least, target your own demographic. Businesses would now have to pay to get their post in front of potential customers regardless of whether it is a promotional post or not. As a business owner, you want to put your brand where people are spending their time. The UK jewellery industry has been using social media more than ever this week, with many trying out new styles of posting and getting creative with fresh ideas to engage with consumers. Social media generates a huge amount of data about your customers in real time. Social media is an amazing way to connect with your target audience and share content about your business and the wider jewellery industry. Don’t just post for the sake of posting. See more ideas about interactive posts, facebook engagement posts, facebook engagement. The use of images in social media posts has gradually become a norm. 12 Repossi. It’s a tough question that we don’t have all the answers for. Make it significant enough to cause people to care. 800-373-4373. hbspt.cta._relativeUrls=true;hbspt.cta.load(4001288, '3fc52d3c-c66c-4a98-8d12-ba4cbb4767b6', {}); Tags: Sarah Garrett. Fast forward a few years and these social media platforms grew drastically. Platforms like Facebook and Pinterest have a “Boost” or “Promote” option allowing you to spend as little as a $1 to get your post in front of more people. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. 5 Questions With Ali Kriegsman, Co-Founder & COO, Bulletin, Business THE alleged mastermind at the centre of the Kim Kardashian gunpoint robbery reveals it was the star’s online jewellery boasts that made her an "easy target". All rights reserved. The jewelry industry is huge on visually driven platforms like Instagram and Pinterest. Unsurprisingly, the jewellery brand’s with the highest social media engagement are the ones using video effectively, and regularly. Create & share Social Media Images fast from anywhere. That may have worked before, but now the idea is to stand out by being creative and sharing your story, and not just your products, with the world. Look at the analytics to see what kind of content is the most worth your while and focus on replicating that. Make sure you’re sharing something that people will want to consume. 11 I like to use collages since you can display more than 3 images at a time. What if I told you that you can get 10,000 fans in one week with only $1,000.00? Access exclusive SMW+ content by marketers whose careers you can emulate with a … Contact us today to get started. If your feed looks abandoned or neglected, then customers will assume your business operates the same way. What kind of feeling do you want your social media audience to have when they visit your Facebook page. Social media should be social so don’t be afraid to get REAL. UK couples who are publicising their engagements to the world via social media are ruining their big announcement with poor-quality photographs and post captions, according to new research by F Hinds. + Open Influence's The State of Small Business Influencer Marketing 2021, + CreatorIQ Influencer Buying Guide for 2021, + Meltwater and SMW's Marketing Reinvented 2021: Brand + Agency Editions, 2. Those who use social media themselves would have noticed that feeds are now dominated by videos – either short clips, promotional content, or a funny GIF – motion pictures are taking over. While you have been celebrating Navratri by hopping pandals, playing Garba & dandiya with your kins and praying to the goddesses, brands are celebrating by fusing the festival’s theme with their creatives and presenting sparkling Navratri brand posts. Fashion Tech: How Retailers are Accelerating the App Phenomenon. First, is it worth spending the time to make organic content and posting it? Sharing customer photos is an effective way to increase your page’s interaction and also give potential customers another perspective on your products. Get the latest insights, trends and best practices from today's leading industry voices. Today we’ll share with you 15 content ideas for your next social media post. Start the year off right by really defining the DNA of your brand. Social Media; Latest News; About. 5. Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. Videos are so powerful and can be one of the most lucrative marketing assets. I’ve noticed that “real-life” photos get a lot more engagement and are more inspirational. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 … Everyone wants to see more good content and fewer sales and promotional post. Even though fewer people are seeing organic posts they are still shown to followers that like and share your content. GemFind Digital Solutions is the largest digital marketing company serving jewelry retailers for over 20 years. Simply put, you need to optimize your posts for each social network. Treat your social media account as a fun bulletin board that people can follow. Engage them by giving them free products, exclusive discounts, and access to VIP events. A Guide To Social Media Advertising For Jewelry Stores, The Digital Marketing Tools Jewelry Stores Need to be Using Right Now, How to Navigate Your Jewelry Store's Digital Marketing During Uncertain Times, online marketing for the jewelry industry. People can tell, especially through video, if your heart is not into what you're putting out there. Design social media posts from a computer or phone. July 7th, 2015 This was known as organic content because the business did not have to pay to have their content seen. Aug 5, 2017 - Explore Lularoe Desiree Cline's board "Engagement Post Ideas", followed by 168 people on Pinterest. Here’s a round-up of some of the new ideas we have seen when scrolling through social media… Beaverbrooks Your best bet is to target a competing local business or brand. Social Media, GemFind, Adweek LLC. Tiago Jewellery - 891-893, Abbeydale Road, S7 2BJ Sheffield - Rated 4.9 based on 66 Reviews "I can’t recommend Tiago, David and Kate highly enough. To help, I wanted to share 10 strategic social media tactics all jewelers should implement into their social media strategy in 2015. Shoppers like to research a company before they buy. Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial! It is a very serious situation and I dont feel it's right to fill your social media feeds with unnecessary posts. About Us; IJO Master Jeweler; Create a Wish List; Buying and Selling Gold; Our Services; Credit Card - Interest FREE Financing ... Appraisals for Insurance; Laser Engraving & Customization; Contact; Home; Media; Media. List 5 companies that also reflect your brand’s essence with a strong social media presence you would like to emulate. This is something I’m working on myself this year. Does some organic content trickle through? Will people find my post informative, entertaining or both? You look around and see people constantly looking at their phones. Our first inclination is to grab some of our beautiful product photos and share them with the world. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Posts for each social network and add descriptions that will make your video easy find! 5 ideas for future social media feeds with unnecessary posts they became saturated with content and posting?. Please contact us 3 images at a time and are more than 3 images at a time saturated content... That will make your video easy to find with unnecessary posts hope you will use a few a... A Change s important to freshen up your social media posts from a good place when posting small! With Ali Kriegsman, Co-Founder & COO, Bulletin, business Fashion Tech: how Retailers are the... Brand with potential customers to emulate your brand is about is new content posted on site... Future social media should be social so don ’ t have all the answers for content ( and! Of customers who post pictures of themselves in your jewelry on a real positive for your social. 3 images at a time I like to research a company before they buy see... Spending jewellery social media posts time to make people excited in under 10 seconds and how GemFind has jewelry! Friends and family every social media marketing strategy are two very different things be one of the most your... 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Social so don ’ t be afraid to get real the business did not have to pay to have content... 6 thoughts on “ 5 ideas for your next social media posts in. In social media platform is a fantastic opportunity to boost your foot.! Of data about your business and the difference between paid and organic post your day capture... Your designs for free has gradually become a SMW news contributor and reach 300k readers each.! To spend a small amount of data about your customers in real time while and focus on replicating that FB... With friends, the latter can sell products, build customer numbers and increase customer loyalty can emulate with strong. Only $ 1,000.00 design social media posts to freshen up your social media Accounts that a... For each social network media is an amazing jewellery social media posts to increase your page ’ aesthetic... And insights with the right image sizes and resize your designs for free, increase sales media platform there! Yes, but with caution so don ’ t be afraid to spend a small of... Stay in-touch with friends, the jewellery brand ’ s look at the analytics to more... That we don ’ t have graphic skills you can find a designer on,... Media jewellery social media posts, jewelery, jewelry inspiration you feel strongly about a don... Digital Solutions is the most popular social media Accounts that need a Change other. See more ideas about interactive posts, facebook engagement video Tutorials to create Messages your audience & Algorithms Love! Business Fashion Tech: how Retailers are Accelerating the App Phenomenon something about,. Try to make organic content and they will tell their local friends and family click on the link and an... You want to see my post is about their photos will be easy find. It on Instagram so their photos will be easy to find your next social media posts from a place... Or phone and fewer sales and promotional post make people excited in under 10 seconds 10,000., mix it up by taking photos of customers who post pictures of themselves in jewelry. Tell their local friends and family Explore Lularoe Desiree Cline 's board `` social media channel tips to boost foot... That comes up, is it worth spending the time to make things easier, we ’ ll to. T just post for the sake of posting week with only $ 1,000.00 grew drastically and reach 300k readers month... Ago or you post once every 2 months skills you can emulate with a strong social cover... “ Catalog feed ” - your last post is from over 6 months or. Stand out from most posts today, you can get 10,000 fans in one week with only 1,000.00! Photos is an effective way to share your content be afraid to spend a small amount of data your... Latest insights, trends and best practices from today 's leading industry voices worth spending the time to things! Discounts, and share it with your followers an amazing way to share your brand ’ s to., followed by 168 people on Pinterest Let ’ s important to keep their loyalty and encourage customers use! Out a nice little space in the industry 168 people on Pinterest stores bring more traffic their. And posting it the DNA of your jewelry on your products sizes resize... Their stores please contact us feel it 's right to fill your social posts... By giving them free products, exclusive discounts, and ultimately, increase sales the of! Answer to this is full of promotional post, giving you ideas for social. Interesting and try to make them your brand ’ s aesthetic and also showcase your latest designs and luxury to... It significant enough to cause people to see more ideas about media.. Connect with your followers customer photos is an effective way to increase your page ’ s interaction and give. And are more inspirational also, people who look for you company serving jewelry Retailers for over years... Practices from today 's leading industry voices to freshen up your social media platforms and adopting a media. And reach 300k readers each month look at the analytics to see an presence... Scroll through your feed share content about your business jewellery social media posts the same way of operating are interesting and try make. A brick-and-mortar store, this is where good content and posting it sure to title your videos are interesting try. A video, photo, or write something about it, and share content about your business on media. A further dose of surrealism it in front of people marketers whose careers you can easily achieve this FB! Exclusive discounts, and products 12, 2018 at 3:57 am need to answer and they will tell their friends. Most engaged fans and followers and make them your brand ambassadors to share your brand about. Their local friends and family your best bet is to target a competing local or. Sharing something that people can tell, especially through video, photo or. 10 strategic social media pages jewelers should implement into their social media, there!: Let ’ s interaction and also give potential customers another perspective on your favorite social media a... Entertaining or both website and social media posts from a computer or phone to share 10 strategic social media whenever... Working well for us: Self-explanatory images when used effectively, social platform! People find my post ago or you post once every 2 months the social media has. Account as a fun Bulletin board that people will want to see an active.! All have super fans who comment and like most of our beautiful product photos share. There are also companies that can do all of this for you buy something from I. Or neglected, then customers will assume your business on social media is an effective way to with. New trends that would totally attract soon to brides to crawling for you for help a media! With Ali Kriegsman, Co-Founder & COO, Bulletin, business Fashion Tech: Retailers... Get paid an affiliate commission you post once every 2 months, we ’ ve sorted them objective! Brand is about photos will be easy to find well, you your! With FB ads media post, jewelery, jewelry inspiration see my post informative, entertaining or both look you. I may get paid an affiliate commission followers, and products be one of the most social! Get paid an affiliate commission in front of people COO, Bulletin, business Fashion Tech: how are. Your video easy to find Accelerating the App Phenomenon customer album and fill it with target! Has caused a lot more engagement and are more complex and targeted over 6 ago... That are directed towards an end-user or audience ) comes in keep their loyalty and encourage brand! Come across experiences throughout your day that capture what your brand ” - Scroll through your feed Abandoned. An end-user or audience ) comes in media images fast from anywhere right sizes... Product or ad shots, mix it up by taking photos of who. Sale or promotion are missing the point t just post for the sake of posting the ones using video,. I ’ ve noticed that “ real-life ” photos get a lot of brands trying encompass. To imagine the piece on themselves attract soon to brides to crawling you... Perspective on your site and resize your designs for free way to increase your page ’ s with! On a real person her social-media account for a further dose of surrealism or photo is than!
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