Others praised the company for being direct and not avoiding the difficult subject matter. An impassioned call from Ben & Jerry’s. Ben & Jerry’s … They also called for Congress to pass H.R. Ben & Jerry’s — which is owned by the massive consumer goods brand Unilever but retains “autonomous subsidiary” status — has long been a supporter of Black Lives Matter, first issuing public support for the movement in 2016. For corporations that are still crafting a statement, and there are many right now according to WaPo, Ben & Jerry’s official statement, which was issued yesterday on Twitter, offers a solid reference point. For the most part, they’ve been less vague than in years past, which is a good thing. 3 Responses to “Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400” Jacquie says: June 3, 2020 at 10:37 am How ironic that Edelman issues its trust survey and then lays off hundreds of employees. By now you’ve likely seen a number of official statements from big corporate entities acknowledging the nationwide protests calling for justice for George Floyd and an end to police violence. Ice-cream brand Ben & Jerry's posted a direct statement in response to the protests, calling for the dismantling of white supremacy. Stay signed in. Additionally, Ben & Jerry’s offered a three-point plan on how we can collectively seek justice for the victims of state-sponsored violence and racism, which included establishing a formal process of nationwide healing and reconciliation, the passage of H.R. Ben & Jerry’s released a strongly-worded statement in response to the murder of George Floyd and the ongoing violence perpetrated by police against protestors. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. Sign In. Savvy mum saves £2,000 a year on groceries with yellow sticker bargains, Brown sugar dried and clumped together? With a message of support for the Black Lives Matter movement in the strongest possible terms, Ben & Jerry’s continues its track record of dialed-in advocacy.  The rest of the statement called for four direct actions: It’s not what you might expect from a humble ice-cream brand, and the reaction online has been enormous. “The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him,” continues the statement, before taking some time to offer insight into America’s troubling history with race. Standing out in this vanilla-bland crowd is ice cream company Ben & Jerry’s, which posted a lengthy and pointed message on its website blaming … “Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end.” As the statement nears its close, it reads, “We have to use this moment to accelerate our nation’s long journey towards justice and a more perfect union.”. All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. Ben & Jerry's have shared their outrage following the tragic killing of George Floyd, by publishing a powerful statement, outlining how we must ‘dismantle white supremacy'. October 6, 2016 Why Black lives matter. MORE : How to cope if you feel overwhelmed and helpless in the face of racism, MORE : White people – this is why it’s vital you speak out against racism, even if you’re scared, MORE : What Comes Next: Travelling will enter a ‘new normal’ but it might be better for us in the long run. The ice-cream company took a break from launching fun and quirky flavours to post a powerful statement calling for the dismantling of white supremacy. by Emmet McGonagle. In no uncertain terms, the brand called for the dismantling of white supremacy. Sign in to continue. They matter because the injustices they face steal from all of us — white people and people of color alike. BLACK LIVES MATTER. Image Source: Ben & Jerry’s c/o WSJ. ‘I don’t even like Ben and Jerry’s ice cream that much, but I might try it out more because I have newfound respect for a company that has the balls to call out truth.’. Get in touch: metrolifestyleteam@metro.co.uk. Nike: brand encourages public to provoke change. Adding to their repertoire of controversial stances which include marriage equality, climate change, and even supporting former presidential candidate Bernie Sanders, the ice cream … Where previously, corporations avoided involvement in politics and social issues, today’s world has reached a point where silence is no longer an option. Ben Cohen and Jerry Greenfield have been friends since middle school. Every other basic response: “We stand with our black employees :)” Ben & Jerry’s: “WE GOTTA FUCKIN SMASH WHITE SUPREMACY. How the ice cream manufacturer’s vocal support of BLM and migrants brings its mission statements to life. ‘Ben and Jerry’s had balls to use the words “BLACK” and “WHITE SUPREMACY” in their official corporate statement,’ wrote @SpeakerShinjini. Ben & Jerry’s responded to 568 tweets towards a complete of 542,841 mentions, maintaining their response charge at solely 0.10%. ‘What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning.’. So take not big brands – this is how to use your platform to enact change, rather than posting something performative for clicks. Ben & Jerry's call for a dismantling of white supremacy was clear, definitive, and specific. As one of America’s favorite ice cream makers, you may not have expected this impassioned declaration when it was posted last week. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." While most brands have already gone back to their regular social media programming after Blackout Tuesday (which took place on June 2), Ben & Jerry’s hasn’t stopped posting about relevant issues. Greater Than Ice Cream: Ben & Jerry’s Stands Out as BLM Ally . Black lives matter. FUCK THE KKK AND FUCK YOU. Girl, 8, figures out Zoom hack to sneakily skip online classes for weeks, Couple transform horsebox into adorable tiny home, Your daily horoscope for February 23, 2021, I’m in constant pain – I don’t want to hear you tell me positive thinking will make me better, These delicious shepherd’s pie boats only take 10 minutes to assemble, How to cope if you feel overwhelmed and helpless in the face of racism, White people – this is why it’s vital you speak out against racism, even if you’re scared, What Comes Next: Travelling will enter a ‘new normal’ but it might be better for us in the long run. Ben & Jerry's throws staunch support behind BLM protest SPOTTED: the insights behind the ads Social media has been blanketed with black squares and statements in response to the Black Lives Matter protests sweeping the US. Companies across the music industry also went dark all day, in what was dubbed #BlackoutTuesday. As well as calling for the officers involved in George Floyd’s killing to be brought to justice, the company says that everyone must take on the ‘complicated work’ of delivering justice for all the victims of violence and racism at the hands of the state. Password. Ben & Jerry’s ensures that 85% of their buyer queries are all the time responded to inside a day, most incessantly between Eight am and 1 pm. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. ‘The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy,’ reads a statement on the company website, which they also shared across social media platforms. And the company want us all to do the same. They added that the ‘toxic seeds’ of racism were planted in America when the first enslaved people arrived on the continent in 1619, and went on to list the names of other black people who have been unjustly killed – including Ahmaud Arbery, Breonna Taylor and Trayvon Martin. Ben & Jerry's Statement On BLM Protests Is A Model For Corporations Music On Tuesday 2 June, Ben and Jerry’s released a statement on its website, saying that the company is “outraged” over the killing of Mr Floyd and “the continued violent response … This can also be the time when model mentions peaked. We have to speak out. The times of political ambiguity in corporate America have changed. We have to speak out,” the statement begins, directly attributing Floyd’s death to the officers involved in his arrest. Ben & Jerry's pledges support for defunding the police on Juneteenth, explains movement | Fox News Fox News The company also has a tradition of forward-thinking initiatives, most recently coming to an agreement with migrant workers in Vermont that helped to ensure better working conditions and wages. Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. For Congress to commission a study into the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. That the Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people.Â. “The murder of George Floyd was the result of inhumane policy brutality that is perpetuated by a culture of white supremacy. The ice cream company, which has not … The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter . Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter. OUR NEW … But Ben & Jerry’s has a track record of supporting issues of equality, including their vocal support of the Black Lives Matter movement in 2016. tried and failed in 2017 to evoke the BLM movement by airing a three-minute ad that depicted Kendall Jenner, ... was one of the experts McCarthy called to help Ben & Jerry’s draft its response. Read the Ben & Jerry's corporate statement about Black Lives Matter, the killing of George Floyd, and Trump's response:. Protests have been taking place across globe following George Floyd's death. 40, a piece of legislation sponsored by Texas Representative Sheila Jackson Lee that will study the idea of reparations … Email address. 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