Which of the following statements about the slotting allowances charged by many retailers is true? Which of the following statements does NOT describe an aspect or characteristic of sales promotion? A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. Which of the following promotions is targeted toward the trade rather than consumers? This payment is known as: 96. The traditional way of distributing coupons are: handling them out to pedestrians or shoppers, handling them to customers upon payment of the goods they bought (they can then use the coupon the next time they shop), through magazine prints which consumers clip to use, or through mails. Learn more about the various built-in distribution methods of our Digital Coupon software. 103. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. (p. 542) Serta, the manufacturer of mattresses, gave away a Serta Sheep Plushie toy to any customer who purchased a mattress from a Serta dealer. Monies that must be paid to a retailer so they will take on a company's new product are known as: 94. These points can be used to purchase cookware, dishes, and other similar hard goods. 63. 113. 87. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. Which of the following is NOT an example of a point-of-purchase display? The stuffed toy is an example of a: 69. (p. 544) Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Know the Different Types of Grocery Coupons. (p. 559) A _____ is a configuration of products that occupy a shelf section in a store offered to resellers by manufacturers. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: 82. 104. 60. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Which of the following is NOT a problem associated with the use of contests and sweepstakes? 50. The most popular goods are discounted if they are avaible now. _____ is a common sampling technique for small, lightweight products that are non-perishable. 76. 66. (p. 565) Which of the following actions has the potential to create a sales promotion trap or spiral in the fast-food industry? Once you know what you’re discounting and who you want using the coupons, you can figure out a strategy for distributing them: Major players: Vendors like LivingSocial, Google Offers, and Groupon are devoted to the circulation of coupons. This payment is known as: 88. 93. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Popular Coupon Distribution Methods . A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: 91. (p. 563) Which of the following statements is true about the coordination of advertising and sales promotion efforts? Methods of Distribution. Leaflets and flyers are one of the best and most cost-effective types of advertising. made in the store. Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. 40. It is easy for you to get acess to great savings. Consumer-oriented sales promotions are part of a promotional ______ strategy. 95. MORE+. 54. 4. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? The most likely reason why Arm & Hammer used this contest was to: 81. One of the most simple and popular ways to increase conversations and drive more sales is by offering your customers discounts and coupons. 58. This method helps to save the expenses of public issue. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. This is an example of a(n) _____ coupon. 36. (p. 540) Which of the following is a disadvantage associated with bounce back coupons? Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? System and method for distributing coupons through a system of computer networks Download PDF Info Publication number US7240023B1. 16. 10 Answers 19k Views Refer All Answers (10) Answers (1-10) … Saving money isn't enough incentive. in/on packs . Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 42. Antenna/ Getty Images. newspaper freestanding inserts . (p. 557) Ocean Spray offers its retail accounts a $3.00 per case discount on all of the cranberry juice they purchase during the month of May. 106. This is an example of a(n) _____ coupon. (p. 553) Coors Light beer's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events are examples of: 91. _____ is generally considered the most effective method for generating trial of a new product. Coupons will drive customers to your business. How has the view of sales promotions changed during the past decades? Some of the more popular coupon distribution methods are: Electronic delivery; Free-standing insert; Instant redeemable; Direct mail; Shelf pad; On pack; Elements of Effective Coupons . Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? (p. 553) May is National Arthritis Month. 35. 118. (p. 560; 561) The "Visa on the Label" program under which Visa provides uniform and linen manufacturers with advertising monies based on the number of yards of Visa fabric they buy from the company is an example of: 111. The oldest most widely used and most effective sales promotion tool FSI - Freestanding Inserts Inserts in newspapers by far the most popular method for distributing coupons to consumers (86%) (p. 433) The most popular method for distributing coupons is: A. newspaper freestanding inserts (FSIs) B. direct mail C. in/on packs D. magazines E. newspaper supplements Belch - Chapter 14 #47 Difficulty: Easy Learning Objective: 3 The most popular method for distributing coupons is: A. newspaper freestanding Which of the following statements about the use of premiums as a sales promotion tool is true? (p. 560) _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. US5806044A US08/603,482 US60348296A US5806044A US 5806044 A US5806044 A US 5806044A US 60348296 A US60348296 A US 60348296A US 5806044 A US5806044 A US 5806044A Authority US United States Prior art keywords signal card computer product plurality … 56. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? direct mail C . (p. 538) The most popular method for distributing coupons is: A. newspaper freestanding inserts. (p. 544) Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. A good method to help you save money. 26. In addition, customers can accrue points each time they present their cards. This is an example of a: 89. They predict that the redemption rate will be 5%. Definition. 57. 32. (p. 541) Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. Learn from the coupons of your competitors. Distributing unique codes to selected winners through email allows you to control the number of codes given to participants. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: 15. 63. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. 43. (p. 558) Some retailers have demanded payment for new products that do not reach a minimum sales target. This situation is an example of: 117. 67. 57. Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. (p. 541) _____ couponing is a method for distributing coupons by identifying a customer's purchases through bar codes scanners and then printing the coupon for a competing or complementary product. (p. 540) Affixed to the front of a bag of Aunt Jemima corn meal was a(n) _____ coupon that could be torn off (without damaging the bag) and redeemed at the time of the purchase. Generally, a percentage of new issue of securities is reserved for subscription by the inside coterie who can in this way share the future prosperity of the company. Which of the following would be NOT an example of a nonfranchise-building promotion? (p. 541) Electronically dispensed checkout coupons: 67. (p. 545; 546) With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a(n) _____ winners are determined purely by chance. (p. 562) When advertising and sales promotion efforts work well together and create sales results greater than those achievable from either element being used alone, they are producing a _____ effect. 541 _____ couponing is a method for distributing coupons by identifying a customer 's purchases through bar codes scanners and then printing the This is an example of: 99. Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. 6. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries.The other three elements of the marketing mix are product, pricing, and promotion. 70. Coupons, promotions, offers and discounts are the premise of nearly every marketing message received by consumers today. It’s been a popular method ever since Coca-Cola offered customers a free glass with a hand-written ticket back in 1887. 56. Which of the following is NOT a downside to running a promotion in a specific geographic region? 18. (p. 547) The redemption rate for refunds is lower than that for coupons because: 84. (p. 557) A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote or display a manufacturer's product is known as: 98. 29. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. This is an example of: 92. (p. 557) An appliance manufacturer offers a $50 payment to salespeople who work at Rutgers Appliance if they sell one of the company's new refrigerators. There’s no […] 62. (p. 559) Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. Then United and other airlines immediately matched the offer, and it was believed for a long time that they all must continue the program or lose their competitive position. Get instant savings with 8 valid APW Distributing coupon codes & discounts in January 2021. If you are distributing coupons for services that show the images of happy and satisfied people on coupons. For many small businesses, cost is a major barrier when it comes to marketing and advertising.Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. 34. In the entries section of your campaign dashboard, select the “Email Winners” button in the top right corner of your screen. 83. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. 101. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? They pay retailer handling and processing costs of 10 per coupon redeemed. (p. 552) Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. Super-Sav is using a: 88. Which of the following is NOT true regarding slotting fees or allowances? This is an example of: 104. There are many different types of coupons, and stores have different policies for how all of the various coupons can be redeemed. 64. 53. Lower cost C 69. 61. 62. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: 111. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? 61. An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. These payments are called: 103. (p. 549) Acushnet ran a promotion offering a box of fifteen Pinnacle golf balls for the same price as twelve balls. Single use. 27. _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. (p. 543) Which of the following statements about the use of premiums as a sales promotion tool is true? Enjoy APW DistributinglBilt Pressure Washer Breakdowns from $0.01 at APW Distributing. A. A. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? 55. 95. Simply use a different code for each ad outlet (i.e. Coupon codes are an excellent way to track and measure your advertising ROI. Tortino's used a(n) _____ coupon. B . 75. (p. 538) The most popular method for distributing coupons is: 54. One problem resulting from the overuse of sales promotion is a decrease in: 20. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. 1. Expires: Jan 16, 2021. (p. 557) Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: 100. This is an example of a: 80. Best Coupons, Deals For January - APW Distributing . E. newspaper supplements. Which of the following is a reasonable objective for consumer-oriented sales promotions? 96. 105. This is an example of a(n) _____ coupon. A . The "Intel Inside" logo which appears on many computers is an example of: 109. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. 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